Research

Published & Forthcoming

The Impact of Sustainability Programs on Consumer Purchase Behavior: Evidence from Amazon
D. Proserpio, A. Goli, T. Mangini, K. Lau, D. Yu
International Journal of Research in Marketing, 2025. SSRN

Measuring Consumer Sensitivity to Audio Advertising: A Long-Run Field Experiment on Pandora Internet Radio
A. Goli, J. Huang, D. Reiley, N. Riabov
Quantitative Marketing and Economics, 2025. SSRN

Personalizing Ad Load to Optimize Subscription and Ad Revenues: Product Strategies from Pandora
A. Goli, D. Reiley, H. Zhang
Marketing Science, 44(2), 327–352, 2025. SSRN

Frontiers: Can LLMs Capture Human Preferences?
A. Goli, A. Singh
Marketing Science, 43(4), 709–722, 2024. SSRN

Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts
A. Goli, S. Mummalaneni, P. K. Chintagunta
Marketing Science, 43(3), 564–589, 2024. SSRN, CBR Summary

A Bias Correction Approach for Interference in Ranking Experiments
A. Goli, A. Lambrecht, H. Yoganarasimhan
Marketing Science, 43(3), 590–614, 2024. SSRN

Show and Sell: Effects of Branded Cigarette Product Placement in TV Shows
A. Goli, S. Mummalaneni, P. K. Chintagunta, S. Dhar
Marketing Science, 41(6), 1163–1180, 2022. SSRN, CBR Video

Effect of Payment on User Engagement in MOOCs
A. Goli, P. K. Chintagunta, S. Sriram
Journal of Marketing Research, 59(1), 11–34, 2022. SSRN

What Happens When a Retailer Drops a Product Category? Ending Tobacco Sales
A. Goli, P. K. Chintagunta
Marketing Science, 40(6), 1169–1198, 2021. SSRN, CBR Video

A Small Number of Objective Function Weight Vectors is Sufficient for Treatment Planning
A. Goli, J. J. Boutilier, T. Craig, M. B. Sharpe, T.C.Y. Chan
Physics in Medicine & Biology, 63(19), 2018. Link

Universal Bounds on the Scaling Behavior of Polar Codes
A. Goli, S. H. Hassani, R. Urbanke
IEEE ISIT Proceedings, 1957–1961, 2012. Link

Simplified MAP-MUD for Active User CDMA
P. Pad, A. Mousavi, A. Goli, F. Marvasti
IEEE Communications Letters, 15(6), 599–601, 2011. Link

Working Papers

More Progress, Less Attrition: The Role of User-Generated Content in Online Education
V. Deolankar, A. Goli, S. Sriram, P. K. Chintagunta. Available at SSRN

Investigating the Impact of Advertising on Smoking Cessation
E. Loghmani, A. Goli. Available at SSRN

Retail Pricing and Organizational Structure
S. Tabanakov, A. Goli, P. K. Chintagunta. Available at SSRN

Gender Diversity on Cable News: An Analysis of On-Screen Talent and Viewership
A. Goli, S. Mummalaneni. Available at SSRN