CV

Education

Ph.D. in Marketing, University of Chicago, Booth School of Business, 2020
M.B.A., University of Chicago, Booth School of Business, 2020
- Advisors: Pradeep K. Chintagunta and Jean-Pierre Dubé
Master of Applied Science, University of Toronto, 2015
- Industrial Engineering (Operations Research)
- Advisor: Timothy C.Y. Chan
B.Sc. in Electrical Engineering, Sharif University of Technology, 2013
B.Sc. in Pure Mathematics, Sharif University of Technology, 2013
- Advisor: Farokh Marvasti

2025-Present: Assistant Professor
- Simon Business School, University of Rochester
2024-2025: Senior Economist (Measurement Ad Tech & Data Science)
- Amazon
2020-2025: Assistant Professor
- Foster School of Business, University of Washington
2019-2020: Contractor (Data Scientist/Economist)
- Pandora Media
2011: Research Intern
- École Polytechnique Fédérale de Lausanne (EPFL)

D. Proserpio, A. Goli, T. Mangini, K. Lau, D. Yu, “The Impact of Sustainability Programs on Consumer Purchase Behavior: Evidence from Amazon”, International Journal of Research in Marketing, forthcoming.
A. Goli, J. Huang, D. Reiley, N. Riabov, “Measuring Consumer Sensitivity to Audio Advertising: A Long-Run Field Experiment on Pandora Internet Radio”, Quantitative Marketing & Economics, 2025.
A. Goli, D. Reiley, H. Zhang, “Personalizing Ad Load to Optimize Subscription and Ad Revenues: Product Strategies Constructed from Experiments on Pandora”, Marketing Science, 44(2), 327–352, 2025.

A. Goli, A. Singh, “Frontiers: Can LLMs Capture Human Preferences?”, Marketing Science, 43(4), 709–722, 2024.
A. Goli, S. Mummalaneni, P. K. Chintagunta, “Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts”, Marketing Science, 43(3), 564–589, 2024.
A. Goli, A. Lambrecht, H. Yoganarasimhan, “A Bias Correction Approach for Interference in Ranking Experiments”, Marketing Science, 43(3), 590–614, 2024.

A. Goli, S. Mummalaneni, P. K. Chintagunta, S. Dhar, “Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales”, Marketing Science, 41(6), 1163–1180, 2022.
A. Goli, P. K. Chintagunta, S. Sriram, “Effect of Payment on User Engagement in MOOCs”, Journal of Marketing Research, 59(1), 11–34, 2022.

A. Goli, P. K. Chintagunta, “What Happens When a Retailer Drops a Product Category? Investigating the Consequences of Ending Tobacco Sales”, Marketing Science, 40(6), 1169–1198, 2021.

A. Goli, J. J. Boutilier, T. Craig, M. B. Sharpe, T. C. Y. Chan, “A Small Number of Objective Function Weight Vectors is Sufficient for Automated Treatment Planning in Prostate Cancer”, Physics in Medicine & Biology, 63(19), 2018.
A. Goli, S. H. Hassani, R. Urbanke, “Universal Bounds on the Scaling Behavior of Polar Codes”, IEEE ISIT Proceedings, pp. 1957–1961, 2012.
P. Pad, A. Mousavi, A. Goli, F. Marvasti, “Simplified MAP-MUD for Active User CDMA”, IEEE Communications Letters, 15(6), 599–601, 2011.

Marketing Core, Undergraduate, UW Foster (2024)
Analytics for Marketing Decisions, Undergraduate, MBA, and MSBA, UW Foster (2020–2023)
Math Camp Instructor, Chicago Booth PhD program (2017–2020)

Marketing Science ERB Service Award, 2024
Management Science Meritorious Service Award, 2023
MSBA Excellence in Teaching Award, 2023
Dean’s Excellence Award for Faculty Research, 2023
GM Nameplate Endowed Faculty Fellow, 2023
MSI Grant for Online Experimentation (with A. Lambrecht, H. Yoganarasimhan), 2021
AMA-Sheth Foundation Doctoral Consortium Fellow, 2020
Dean’s Recognition Award, Chicago Booth Executive Program in London, 2018 & 2019
Chicago Booth Fellowship, 2015
Connaught International Scholarship, University of Toronto, 2013
University of Toronto Fellowship, 2013
Ranked 62nd among 300,000+ in Iranian National Entrance Exam, 2008
Silver Medalist, Iran National Mathematics Olympiad, 2006

Editorial Review Board, Marketing Science (2021–present)
Ad-hoc reviewer: Management Science, JMR, Journal of Marketing, QME, Marketing Letters, POM, Journal of Retailing